With a thrill of freshness, this daring new scent bursts open with vitality and lingers on the skin with warmth and sensuality. It speaks undeniable masculinity with an underlying softness. It is this modern edge that creates a new, signature expression in men's fragrance. Drawing upon his own sense of style, Usher created a fragrance that is for men like himself: sylish, classic, modern—as comfortable in a tux as in a pair of jeans. Introduced in 2007.